List of Top Marketing Management in UAE | Verified Listings

In the general sense, the marketing is "the science and art of convincing customers to buy". Philip Kotler defined marketing as "a social and managerial process by which individuals or groups of individuals get what they need and what they want through creating, offering and sharing some products and services that have a certain value". But when it comes to the marketing management things are not just theoretical, but also practical. On brief, it can be said the success of a company depends on its marketing management and the marketing strategies that the company applies.

The marketing consultants from the biggest companies in the world felt the need to implement best marketing strategies when people began to be increasingly less interested in their products. The experts in this area claim that the best marketing strategies are found in the United Arab Emirates, especially in Dubai.

Dubai is well known as the city of luxury and on the market of Dubai there are plenty of companies offering all sorts of products or services. Taking for example the big hotels in Dubai, it can be noticed that the competition in the hotels’ industry from this city is very high. But the marketing strategies are the ones that make the difference when it comes to attracting the customers.

Some marketing strategies usually prove to be highly effective in promoting the companies’ products, services, businesses as event the whole image and reputation of the company. Meanwhile, some marketing strategies prove to be some unprofitable investments and the ROI (Return on investment) never comes again.

One of the best marketing strategies that the Dubai marketing consultants have appealed lately is the social media. Social media represents a new territory where there are a lot of fights between competitors belonging to many industries. Social media offers the entrepreneurs and the marketing specialists the possibility of building a long time profit-making community.

The networking is another excellent marketing strategy that should be taken into consideration. There is no wonder that it is said that the people who run a business cannot leave their home without a stack of business cards, even when they go to the supermarket for shopping or in their vacation. The person who needs their products or services can be one more step away and people can promote their small business through effective marketing strategies called "networking". They are simple and they are not so expensive.